Wedding rings – the politics of love

It’s a cliché – a politician who is up for election makes a point of kissing a baby in the crowd. But family life is crucial in the PR stakes for politicians who want to get elected. Politicians wearing wedding rings convey a sense of stability and trust. The Camerons, Blairs and the Browns have all publicised their family life to further their political careers.
 

The politics of wedding rings

David Cameron was photographed with his children on the run up to the last Tory party conference. The promotion of family life, with the Camerons wearing wedding rings looking blissfully happy is run of the mill when it comes to raising political profiles. The photos provoked a flurry of press interest. In the Guardian newspaper, Lucy Mangan wrote: “Just look at the wealth of positive, cheering, vote-winning information that has been conveyed through this one brief moment so fortuitously captured for ever…”
 

Showing off those wedding rings

Wearing wedding rings and posing with their families, politicians send out the message that they are normal, human and understand our every day concerns, appealing to the middle classes by providing a point of recognition. As well as the values associated with wearing wedding rings – reliability, loyalty, trust, stability – being a family man suggests dependability, responsibility and a general overall safe pair of hands for the country.
 

Marital bliss – Safe, secure and dependable

The fact that politicians flaunt their wedding rings and marital bliss demonstrates that every picture is worth a thousand words when it comes to great PR. The family photo opportunity is one that might be rather cynically employed, but there’s no doubt a politician who shows his family man side is crucial in a world where sleaze and corruption are never too far behind. Finding a partner, exchanging wedding rings and having a few kids could be just the thing if you’re thinking of becoming a politician.
 

Buy your wedding ring from the Jewellery Company

The Jewellery Company has a wide range of wedding rings to suit all tastes and budgets. From plain gold bands to contemporary diamond rings, you can find your perfect wedding rings and order online.

Set in tasteful ring boxes and with free UK delivery, The Jewellery Company is the perfect place to find wedding rings for your big day. For more information, browse our website, or call us on 0800 023 2283.